• About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, October 3, 2023
  • Login
  • Register
Best Style Clinic
  • Home
  • Beauty
    • All
    • Accessories
    • Education
    • Fragrance
    • Hair
    • Makeup
    • Nails
    • Skin
    Flaconi’s Lipstick Wonderland: The Best Shades and Formulas for Womens Lips

    Flaconi’s Lipstick Wonderland: The Best Shades and Formulas for Womens Lips

    Shine Brighter with flaconi’s Women’s Nail Polish Collection

    Shine Brighter with flaconi’s Women’s Nail Polish Collection

    Get Glammed Up with Flaconi’s Top Makeup Picks

    Get Glammed Up with Flaconi’s Top Makeup Picks

    Upgrade your style with the latest Apple watch from Back Market

    Upgrade your style with the latest Apple watch from Back Market

    Get Your Skin Glowing with Flaconi: Top 5 Makeup Picks

    Get Your Skin Glowing with Flaconi: Top 5 Makeup Picks

    ReBuy Brings You the Latest Range of Apple MacBooks at Incredible Prices!

    ReBuy Brings You the Latest Range of Apple MacBooks at Incredible Prices!

    Your Beauty Game with Flaconi’s Top Picks for Summer Face Care

    Your Beauty Game with Flaconi’s Top Picks for Summer Face Care

    Radiant Glow: Lookfantastic Women’s Fashion And Beauty Must-Haves

    Radiant Glow: Lookfantastic Women’s Fashion And Beauty Must-Haves

    Flaconi’s Beauty Must-Have: Long-Lasting Shampoos for Stunning Hair Care

    Flaconi’s Beauty Must-Have: Long-Lasting Shampoos for Stunning Hair Care

    Find Your Perfect Scent: Flaconi’s Best 5 Men’s Perfumes

    Find Your Perfect Scent: Flaconi’s Best 5 Men’s Perfumes

  • Entertainment
    • All
    • Gaming
    • Movie
    • Sports
    Get Ready to Dominate the Gaming World with Rebuy’s Newest and Most Exciting Launch Yet

    Get Ready to Dominate the Gaming World with Rebuy’s Newest and Most Exciting Launch Yet

    Step Up Your Game: The Best Men’s Training Shoes from Decathlon

    Step Up Your Game: The Best Men’s Training Shoes from Decathlon

    Unlock Your Mood with New Release Movies and Shows on reBuy

    Unlock Your Mood with New Release Movies and Shows on reBuy

    Top Picks for Men’s Fashion 2023 from JD Sports

    Top Picks for Men’s Fashion 2023 from JD Sports

    Step Up Your Hiking Game: The Best Decathlon Equipment for Safe and Stylish Adventures

    Step Up Your Hiking Game: The Best Decathlon Equipment for Safe and Stylish Adventures

    Get Your Game On: Top Gaming Consoles with reBuy

    Get Your Game On: Top Gaming Consoles with reBuy

    Gear up with Top Mens Sports Wear at Decathlon

    Gear up with Top Mens Sports Wear at Decathlon

    Elevate Your Game: The Best Women’s Sports Activewear at Decathlon

    Elevate Your Game: The Best Women’s Sports Activewear at Decathlon

    Become Expert With Top Gaming Laptop Collection

    Become Expert With Top Gaming Laptop Collection

    JD Sports: Your Destination for Affordable Sports Clothing and Equipment

    JD Sports: Your Destination for Affordable Sports Clothing and Equipment

  • Lifestyle
    • All
    • Fashion
    • Style
    • Travel
    Become the Point of Attraction with Buckle’s Newest Styles

    Become the Point of Attraction with Buckle’s Newest Styles

    Elevate Your Fashion Game without Breaking the Bank with Buckle

    Elevate Your Fashion Game without Breaking the Bank with Buckle

    Transform Your Look with Buckle’s Latest Fashion Trends

    Transform Your Look with Buckle’s Latest Fashion Trends

    JDSports Sneaker Collection: Where Fashion Meets Functionality

    JDSports Sneaker Collection: Where Fashion Meets Functionality

    Sleep in Style: Find the Perfect Bedding with Saatva

    Sleep in Style: Find the Perfect Bedding with Saatva

    Upgrade Your Bedding Style: Saatva’s Guide to Finding the Best Bedroom Furniture and Rugs

    Upgrade Your Bedding Style: Saatva’s Guide to Finding the Best Bedroom Furniture and Rugs

    Cozy Up in Style: Explore JDSports’ Men’s Trendy Hoodies

    Cozy Up in Style: Explore JDSports’ Men’s Trendy Hoodies

    Bucket List-Worthy Beach Destinations: On The Beach’s Best Place to Travel Picks

    Bucket List-Worthy Beach Destinations: On The Beach’s Best Place to Travel Picks

    Flaconi’s Lipstick Wonderland: The Best Shades and Formulas for Womens Lips

    Flaconi’s Lipstick Wonderland: The Best Shades and Formulas for Womens Lips

    Step Up Your Game: The Best Men’s Training Shoes from Decathlon

    Step Up Your Game: The Best Men’s Training Shoes from Decathlon

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Health
    • All
    • Fitness
    • Health
    Gear Up with JD Sports: Men’s Best Sports Shoes

    Gear Up with JD Sports: Men’s Best Sports Shoes

    8 Quick Nutrisystem Dinners to Satisfy Your Cravings

    8 Quick Nutrisystem Dinners to Satisfy Your Cravings

    nutrisystem

    7 Delicious Nutrisystem Snacks to Keep Your Energy Levels Up

    Nutrisystem Meal

    Nutrisystem: Ideal weight loss program for busy professionals

    Say Goodbye to High Shopping Costs with LetyShops

    Say Goodbye to High Shopping Costs with LetyShops

    The Importance of Choosing the Proper Saddle for Your Horse’s Comfort

    The Importance of Choosing the Proper Saddle for Your Horse’s Comfort

    Ready, Set, Run with These Top Shoes from JD Sports

    Prêt, prêt, courez avec ces chaussures haut de gamme de JD Sports

    10 Must-Try Street Foods in Prague, Czech Republic

    10 Must-Try Street Foods in Prague, Czech Republic

    Why Domino’s Is the Best Choice for Pizza Lovers Everywhere

    Why Domino’s Is the Best Choice for Pizza Lovers Everywhere

  • Technology
    • All
    • Apps
    • Mobile
    • Software
    • Startup
    SiteGround Should be Your First Choice for Website Hosting

    SiteGround Should be Your First Choice for Website Hosting

    Get Your Game On: Top Gaming Consoles with reBuy

    Get Your Game On: Top Gaming Consoles with reBuy

    Become Expert With Top Gaming Laptop Collection

    Become Expert With Top Gaming Laptop Collection

    Elevate your device setup: Shop reBuy’s extensive range of gadgets and accessories

    Elevate your device setup: Shop reBuy’s extensive range of gadgets and accessories

    Shop for the Hottest Gadgets and Electronic Items at reBuy

    Shop for the Hottest Gadgets and Electronic Items at reBuy

    Find the Best Technological Gadgets to Upgrade Your Smartphone with Back Market

    Find the Best Technological Gadgets to Upgrade Your Smartphone with Back Market

    trustedreviews

    5 Proven Ways to Boost Your Anker Power Bank Battery Life

    The Importance of Online Privacy: How NordVPN Keeps You Safe

    The Importance of Online Privacy: How NordVPN Keeps You Safe

    Don’t Break The Bank For Tools: Turn To VEVOR

    Don’t Break The Bank For Tools: Turn To VEVOR

    Get Ready to Play Your Real Game with KINGUIN!

    Get Ready to Play Your Real Game with KINGUIN!

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
No Result
View All Result
Best Style Clinic
No Result
View All Result
Home Brands

Dunelm’s 360° Digital Transformation: The Story Behind the Success

by Isabella
November 22, 2022
in Brands, Business
0
Dunelm’s 360° Digital Transformation: The Story Behind the Success
611
SHARES
1.7k
VIEWS
Share on FacebookShare on Twitter

169 superstores, three high street locations, and more than a hundred in-store coffee cafes are all part of the billion-dollar British home furnishings chain Dunelm. It is a significant home goods store in the nation and is listed on the LSE (London Stock Exchange).

British home furnishings chain Dunelm
pc – cv-library.co.uk

Like many other physical stores, Dunelm has difficulties in addressing the needs of today’s tech-savvy customers with its outdated infrastructure. In 2017, the business began its journey toward digital transformation after thorough planning and execution. By October 2019, the entire platform had been completely rebuilt and redesigned to provide all of its customers with a faster digital experience in a more effective way.

October 2018: The Awakening Phase

Dunelm physical stores
pc – corporate.dunelm.com


Dunelm was still operating at this time on a rigid IBM WebSphere commerce platform. Even in terms of how Dunelm was set up at the time as teams, it didn’t really give them what they needed to proceed. Only a small portion of those teams concentrated on using Agile and Scrum, and they were having trouble implementing systemic change.

Stuart acknowledges that their codebase was flawed. Things were moving too slowly because of releases, and deployments took too lengthy. They might be able to release one every two to four weeks, if they were lucky. Production deployments took longer than two hours, while test deployments took one to two hours. And everything was done by hand. Taking everything into account, the quality standard was far above average, but they were just not releasing very frequently.

It was believed that only QAs handled quality. They were supposed to have laser-like focus and be on the lookout for bugs everywhere. This wasn’t a huge expectation, but from a monitoring standpoint, it wasn’t going so well. Customers and website visitors were reporting their own set of issues rather than the QA team finding and fixing them.

2019’s : The Initiation Phase

best stores
pc – tripadvisor


In 2019, Dunelm began preparing for its transition to a new architecture. To support it, they were moving toward API-driven architecture, Microservices, and cloud-based technology. After giving it some thought, they chose AWS serverless architecture. Since no one in the organisation had ever done this before, making the decision was simpler than actually putting it into practise. This was a little bit of a leap of faith, according to Stuart. Although it was a significant choice, Dunelm was willing to take a chance.

He proudly states that Dunelm, only after Nike, is currently the second-largest global customer of AWS serverless technology. This demonstrates that all of the preparation, money spent, innovations made, and team restructuring was totally worthwhile. To create an incredible front-end website, they had to completely rewrite everything in Node.JS and React. However, several of the key elements of their website, such as the basket checkout, were still in PHP.

They were able to launch the initial iteration of the updated dunelm.com platform in 2019. Despite the fact that a portion of the website was still using a vintage tech stack, this was the case. But a significant portion of the change came from this. The benefits outweighed the risks for Dunelm. It made it possible for the tech staff to start updating their customers more often. With the crew being so delivery-focused, they were now releasing on average 20 times each week.

The tech crew felt a feeling of semblance in the production environment, and problems were tolerated. However, Dunelm didn’t want its team to develop a poor habit of being careless, so they made the best use of Agile, Scrum, and Kanban. They divided into tribes and squads using the Spotify approach for scaling agile. The teams were split up into component-facing teams so they could concentrate on particular components.

Dunelm was changing quickly, but Stuart, the head of quality, thought it wasn’t happening quickly enough. Even though they were releasing 20 times per week, manual deployment and testing made their releases remain slow and laborious.

2020 : The Finality Phase

The Dunelm platform was developing quickly and gaining ground
pc – furniturenews


The Dunelm platform was developing quickly and gaining ground. The group was now exploring for methods to enhance their technology foundation. In April 2020, Dunelm and LambdaTest collaborated, marking a positive milestone (more about this later). Additionally, they worked along with Fastly and Datadog (from a monitoring viewpoint) (from a CDN perspective). All of these technologies have aided Dunelm in fortifying its digital transformation process and improving its platform.

The speed of change Dunelm aims to deliver has been supported by integrating these external tools. Everyone, from quality engineers to product managers, is much more in agreement with the expectations of their customers for product quality and delivery. They are currently releasing on some important pipelines up to 40 times per week and about 200 times per month. With some of them using Continuous Deployment and others using Continuous Delivery, the average production deployment time across their CI/CD pipeline is about 30 minutes.

Stuart continues by describing how the team has continued to work together and improve the quality despite differences in maturity. There was a moment when they began to see some cracks forming as a result of all the change. But they have persisted in their efforts to continuously bring about change. The entire Dunelm team has made care to periodically look back and consider how they may improve those areas rather than letting their guard down. The team as a whole now owns quality, which is the most remarkable paradigm shift around quality.

Current Dunelm Phase

Current Dunelm Phase
pc – rugbyobserver


1- Has a noticeably faster page load time on the website.

2- Can handle almost 150 percent more traffic when it is busy.

3- Has a platform-wide average speed improvement of over 472%.

4- Over 90% more speed has been added to the homepage.

5- Has improved security and the capacity to feature-flag new upgrades.

Share244Tweet153
Isabella

Isabella

  • Trending
  • Comments
  • Latest
High-Quality Refurbished Samsung Galaxy for Less than $300

High-Quality Refurbished Samsung Galaxy for Less than $300

May 23, 2023
Best-Selling Samsung Smartphones from Back Market

Best-Selling Samsung Smartphones from Back Market

May 12, 2023
Best Selection of Refurbished MacBooks at Backmarket under $400!

Best Selection of Refurbished MacBooks at Backmarket under $400!

May 15, 2023
Get Gorgeous skin on Your Big Day with These Bridal Beauty Tips

Get Gorgeous skin on Your Big Day with These Bridal Beauty Tips

0
Struggling with Acne Prone Skin? Try this Skincare Routine

Struggling with Acne Prone Skin? Try this Skincare Routine

0
8 Textured Skin Heroes That Will Give You an Even Complexion

8 Textured Skin Heroes That Will Give You an Even Complexion

0
Become the Point of Attraction with Buckle’s Newest Styles

Become the Point of Attraction with Buckle’s Newest Styles

October 3, 2023
Elevate Your Fashion Game without Breaking the Bank with Buckle

Elevate Your Fashion Game without Breaking the Bank with Buckle

October 3, 2023
Transform Your Look with Buckle’s Latest Fashion Trends

Transform Your Look with Buckle’s Latest Fashion Trends

October 3, 2023

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Best Style Clinic

Copyright © 2023 Best Style Clinic.

Navigate Site

  • About
  • Advertise
  • Privacy & Policy
  • Contact

Follow Us

No Result
View All Result
  • Home
  • News
    • Politics
    • Business
    • World
    • Science
  • Entertainment
    • Gaming
    • Music
    • Movie
    • Sports
  • Technology
    • Apps
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Food
    • Fashion
    • Health
    • Travel

Copyright © 2023 Best Style Clinic.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Translate »