Get The Look: Winter Gold Is The Hair Color Trend Brunettes Have Been Waiting For

For brunettes, the most coveted hair colors to wear in the winter are shades of blonde and platinum-blonde, but there’s an exciting new shade you’ll want to add to your rotation, too — it’s called winter gold. If you have naturally dark brown hair and aren’t willing to try out blonde or bleach, winter gold might just be the perfect option for you to try out this season. Here’s what you need to know about this hair color trend…

What is winter gold?
Winter gold is the perfect shade for brunettes. It is a color that has been seen in fashion and on the runway, but not many people knew what it was called or how to get the look. This shade is light brown with hints of golden tones and is perfect for those who love their hair color but want something new.

Why brunettes love it
If you’re a brunette and have been waiting for the perfect hair color to come along, wait no more! Meet winter gold. It’s the latest hair color trend and it looks absolutely stunning on dark brown locks.

How to get the look
Getting the look is easy! First, start by shampooing your hair with a color-safe shampoo. Then, add a quarter-sized amount of gold shimmering cream to the ends of your hair and let it sit for at least five minutes. Finally, rinse out the shampoo and apply a deep conditioning mask. After you have let that sit for at least 15 minutes, rinse it out and style your hair as desired!

Tips for maintaining winter gold hair color

1. Update your haircare routine. You’ll want to buy shampoo and conditioner that are specially formulated for color-treated hair, plus a leave-in conditioner. Also, make sure you’re using heat protectant before you use heated tools like a blow dryer or flat iron, as they can cause more damage to colored hair than regular ones.
2. Watch the temperature of your hot water. If it’s too hot, it can strip away natural oils and dry out your scalp which is never good if you have winter gold hair. A cold rinse at the end of your shower is all you need to get rid of any leftover shampoo residue in order to maintain color vibrancy.
3. If you plan on swimming in chlorine water (which strips color), be sure to add a clarifying product into your post-swim routine so that there’s no residual chlorine left behind on your winter gold locks!