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    Gigi Hadid’s New Label Will Make You Want to Shop ‘Til You Drop

    If you love fashion, you’re probably familiar with Gigi Hadid by now. She’s been in many runway shows and has fronted multiple ad campaigns, but the supermodel hasn’t launched her own clothing line just yet (although if we had to guess, that might be in the works). Now, though, you can get your hands on some of Hadid’s favorite items from her Instagram feed thanks to her new Guest in Residence label from Becca Cosmetics. We think it looks pretty fabulous, so read on to find out how to shop it!

    Gigi Hadid relocated to New York from Los Angeles over ten years ago, just as a particularly harsh winter on the East Coast was about to begin. It goes without saying that the extreme cold was a shock to the system. Hadid sighs, “I’m always the one who’s chilly even when other people feel comfortable. Fortunately, her parents had made preparations:

    With the cashmere sweaters she had taken from their wardrobe on chilly days in California, they had sent their then-teenage daughter off to college at the New School. Her mother’s grey turtleneck with leather straps and her father’s encompassing button-up cable-knit cardigan were two of her faves. They were both stealthily stylish. The warm knits gave her the comforting sensation of home as her life was going through a shift that was at once immensely exciting and perplexing. For a while, Hadid says, “they were the only cashmere things I possessed.” I still possess them.

    When the supermodel contacted me from a hotel room in London, she appeared on the video wearing, what else, a stunning sunflower orange cashmere crewneck. We are conversing on Zoom. However, this one is a brand-new sweater from her recently established label, Guest In Residence, and is not a hand-me-down.

    Hadid exclaims, a bit overwhelmed with delight, “I’m wearing one of the new samples for the first time, and I adore the colour.” The sweater is a part of a line of items that may be worn forever, including slim-fit joggers, hoodies, tanks, scarves, beanies, and other items. These items are available in a variety of warm colours, including cherry red, bubble-gum pink, and turmeric yellow. There are other limited-edition releases planned, including one Hadid calls “varsity funk,” which demonstrates her talent for colour blocking on preppy forms like the traditional rugby.

    Hadid exclaims, a bit overwhelmed with delight, “I’m wearing one of the new samples for the first time, and I adore the colour.” The sweater is a part of a line of items that may be worn forever, including slim-fit joggers, hoodies, tanks, scarves, beanies, and other items. These items are available in a variety of warm colours, including cherry red, bubble-gum pink, and turmeric yellow. There are other limited-edition releases planned, including one Hadid calls “varsity funk,” which demonstrates her talent for colour blocking on preppy forms like the traditional rugby.

    PC : Pablo Di Prima, Courtesy of Guest in Residence

    Her most recent professional change couldn’t have come at a better moment given the state of multihyphenate designers today. As Mary-Kate and Ashley Olsen, Victoria Beckham, and Rihanna have long demonstrated, there are several ways to get into the fashion industry. Hadid has followed in their footsteps by developing a sharp sense of style as well as a megastar-worthy social media following. Additionally, the fact that she has collaborated with many of the industry’s top performers doesn’t hurt. In this work, she claims, “if you pay attention, you may learn wild things beyond modelling.”

    But above all else, Hadid’s decisions for Guest In Residence are a reflection of the personal style principles she was up with. She says, “I was always growin up. Both my mum and father have been incredibly wonderful at investing in things they love.” The traditional crewneck she’s wearing for our Zoom, for example, won’t break the bank given the brand’s direct-to-consumer business approach.for instance, is $295 at retail. Despite this, Hadid doesn’t skimp on quality. She even went above and above to get long-fiber cashmere in Inner Mongolia, a biodegradable yarn that will prevent pilling, a major pet gripe of knitwear devotees. She says, “I want clothes that feel realistically long-lasting and sustainable to have.” “Cashmere can survive for decades if properly cared for.”

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