The Buckle, Inc. (NYSE: BKE) is a leading retailer of mid-priced to higher-end casual apparel, footwear, and accessories for fashion-forward young men and women. Under the names Buckle and The Buckle, the company currently operates 449 stores in 42 states.
Buckle sells denim, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear, as well as brand names and private label casual apparel. The Company places an emphasis on personalised attention to its guests (customers) and offers personalised customer services such as free alterations, layaways, and a frequent shopper programme.
Mills Clothing, a men’s clothing retailer in Kearney, Nebraska, was the precursor to Buckle.
A second store is acquired and put into business as Brass Buckle.
Brass Buckle evolved into a denim-focused retailer with a large selection of shirts and denim.
Dennis Nelson, who is currently the company’s CEO and president, joins.
The first mall-based location opens and women’s clothing is added.
The distribution team moves to a new location in west Kearney, the “Brass Buckle Center,” from downtown.
Brass Buckle changes its name to The Buckle, Inc. and starts working on its own brand, bkle, which is now known as BKE.
Buckle goes public on the NASDAQ under the symbol BKLE and expands to operate 100 stores across 18 states, with $112,898,000 in annual sales.
Introduced is Buckle’s Primo Rewards Card, which rewards loyal customers with discounts.
Launched by Buckle, the first private label credit card is handled by National City Card Services.
A new store design and revised logo are introduced by Buckle.
Moving to the New York Stock Exchange, Buckle will trade there under the ticker BKE.
With 200 locations operating across 29 states, Buckle generates $337, 916,000 in revenue each year.
The buckle.com website, the company’s first online store, officially launches.
The Buckle logo and new store design that we now recognise were unveiled.
45% of denim sales are attributable to BKE, a private label brand from Buckle.
With 400 locations operating in 41 states, Buckle generates $898,287,000 in revenue annually.
Construction on Buckle’s brand-new, 240,000 square foot, cutting-edge Distribution Center is now complete.
Launch of the freshly revamped buckle.com online store by Buckle.
For the year, Buckle sold 5 million pairs of jeans; net sales increased 11.9% to $1.063 billion over the 52-week fiscal year that ended on January 28, 2012.
obsessed with fostering a diverse workforce.
In spite of expanding to over 440 retail locations across 42 states, Buckle has remained true to its original mission of giving customers the best shopping experience possible. As a result, the company has become one of America’s favourite denim destinations.