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    How BUCKLE became a trendsetter in the fashion industry

    The Buckle, Inc. (NYSE: BKE) is a leading retailer of mid-priced to higher-end casual apparel, footwear, and accessories for fashion-forward young men and women. Under the names Buckle and The Buckle, the company currently operates 449 stores in 42 states.

    Buckle sells denim, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear, as well as brand names and private label casual apparel. The Company places an emphasis on personalised attention to its guests (customers) and offers personalised customer services such as free alterations, layaways, and a frequent shopper programme.

    1948
    Mills Clothing, a men’s clothing retailer in Kearney, Nebraska, was the precursor to Buckle.

    pc – corporate.buckle.com

    1967
    A second store is acquired and put into business as Brass Buckle.

    pc – corporate.buckle.com

    1970

    pc – corporate.buckle.com


    Brass Buckle evolved into a denim-focused retailer with a large selection of shirts and denim.
    Dennis Nelson, who is currently the company’s CEO and president, joins.

    pc – corporate.buckle.com

    1977
    The first mall-based location opens and women’s clothing is added.

    pc – corporate.buckle.com

    1988
    The distribution team moves to a new location in west Kearney, the “Brass Buckle Center,” from downtown.

    pc – corporate.buckle.com

    1991
    Brass Buckle changes its name to The Buckle, Inc. and starts working on its own brand, bkle, which is now known as BKE.

    pc – corporate.buckle.com

    1992
    Buckle goes public on the NASDAQ under the symbol BKLE and expands to operate 100 stores across 18 states, with $112,898,000 in annual sales.

    pc – corporate.buckle.com

    1994
    Introduced is Buckle’s Primo Rewards Card, which rewards loyal customers with discounts.

    pc – corporate.buckle.com

    1995
    Launched by Buckle, the first private label credit card is handled by National City Card Services.

    pc – corporate.buckle.com

    1996
    A new store design and revised logo are introduced by Buckle.

    pc – corporate.buckle.com

    1997
    Moving to the New York Stock Exchange, Buckle will trade there under the ticker BKE.

    pc – corporate.buckle.com

    1998
    With 200 locations operating across 29 states, Buckle generates $337, 916,000 in revenue each year.

    pc – corporate.buckle.com

    1999
    The buckle.com website, the company’s first online store, officially launches.

    pc – corporate.buckle.com

    2002
    The Buckle logo and new store design that we now recognise were unveiled.

    pc – corporate.buckle.com

    2006
    45% of denim sales are attributable to BKE, a private label brand from Buckle.

    pc – corporate.buckle.com

    2009
    With 400 locations operating in 41 states, Buckle generates $898,287,000 in revenue annually.

    pc – corporate.buckle.com

    2010
    Construction on Buckle’s brand-new, 240,000 square foot, cutting-edge Distribution Center is now complete.

    pc – corporate.buckle.com

    2011
    Launch of the freshly revamped buckle.com online store by Buckle.

    pc – corporate.buckle.compc –


    For the year, Buckle sold 5 million pairs of jeans; net sales increased 11.9% to $1.063 billion over the 52-week fiscal year that ended on January 28, 2012.
    obsessed with fostering a diverse workforce.

    pc – corporate.buckle.com

    TODAY
    In spite of expanding to over 440 retail locations across 42 states, Buckle has remained true to its original mission of giving customers the best shopping experience possible. As a result, the company has become one of America’s favourite denim destinations.

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