It’s November, which means the Christmas season is quickly approaching. This time of year is filled with excitement and expectation, from holiday parties to gift exchanges. The holidays also provide plenty of sartorial inspiration for fashion fans, thanks to a new crop of lavishly produced, brilliantly designed ad campaigns from our favourite brands.
One of the first major holiday ’22 fashion advertisements to hit the streets is Coach’s, which stars none other than Jennifer Lopez. Coach chose the couple to head the “Feel the Wonder” campaign, which intends to be “a lighthearted celebration” of everyone’s inner kid, according to a press statement. Lopez, 53, has been Coach’s worldwide face since November 2019.
“I’m really looking forward to working with Coach,” Lopez remarked at the time. “It’s a timeless brand that I’ve long admired, and the next collection resonates to my particular style — an uptown-downtown blend.”
Along with J Lo, the advertising ensemble also stars Zoey Deutch and Chan-Young Yoon. The artwork, shot and directed by Anton Gottlob, portrays the season’s exuberant, childish feeling of amazement. The three actors appear in a sequence of pictures that evoke a real sense of childhood nostalgia, whether they’re building snowmen in the front yard or lying in bed waiting for Christmas morning to arrive.
Meanwhile, the ad highlights the house’s winter 2022 collection, including the new Heart bag, as well as the Tabby and Studio bags. Ready-to-wear influenced by Creative Director Stuart Vevers’ combination of historic American history and the strong attitude of counterculture is also remarkable.
Coach also debuted its first virtual shopping destination in conjunction with the launch of the campaign. Taking inspiration from a historical Coach store, guests may explore themed rooms, browse the seasonal collection, and compete for prizes in a game with Rexy, the house’s mascot. The Obsess ecommerce platform was used to develop the virtual store, which will showcase trademark Coach styles such as the Tabby and Rogue, as well as a section for Christmas party bags and other giftable products.