Kim Kardashian and Balenciaga have enjoyed a year of synergy, and it shows no signs of letting down. On August 31, Balenciaga unveiled their Winter 2022 ad, which featured Kardashian front and centre. For quite some time, the beauty mogul has been an ambassador for the house, pushing some of its biggest trends, like the Pantaleggings, the Le Cagole purse, the hybrid bodysuit dress, and the catsuit. Alexa Demie, another Balenciaga muse from “Euphoria,” also appears in the campaign.
Balenciaga focuses on the notion of “a time in the future when weather is primarily manufactured,” which we saw physically portrayed at the March presentations. Models strolled around in a simulated snowstorm for the Fall 2022 Ready-to-Wear show. Kardashian appears in the new campaign as the winter queen, surrounded by snow and sea ice, while Demie appears in a desert-like setting. Daniel Roché, a Berlin-based photographer, developed the campaign photos themed on climate change.
Many of Kim’s recent noteworthy fashion moments have been related to the French design brand. Her infamous Balenciaga caution-tape moment at the brand’s Fall 2022 show in Paris; her “SNL” hosting debut clad in Balenciaga catsuits; the ominous shrouded ensemble she wore to the Met Gala; her appearance at the 2022 couture show with fashion icon North West in the audience; and her most recent camo Barbiecore moment on Instagram are all highlights.